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inbound email marketing
Dec 29, 2022

3 Advantages of Having An Inbound Email Marketing Strategy

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by Nicole Stiverson
Inbound email marketing is one of the best ways to connect with your customers, target prospects, and build your business. 
Here are three reasons why you need to be leveraging inbound email marketing. This type of email campaign:
  1. Connects
  2. Targets
  3. Builds relationships and brand awareness
But first...

What is email marketing?

Email marketing is a great way to grow your business's brand and generate leads. It's also one of the most cost-effective marketing channels available, which makes it an important part of your B2B company's overall marketing strategy.
Here are some of the benefits of email marketing:
  • You can send targeted messages to specific groups and individuals, based on location, job title, or other essential factors for your business.
  • Emails have a high open rate. About 30% of emails are opened within 15 minutes of being sent. That means you have a higher chance of getting your message in front of the people who need to see it than with other types of marketing like banner ads or social media posts. And once they open it? They're more likely to read it all the way through!
  • Email campaigns can be personalized with images and videos—something banner ads can't do as well. This increases the likelihood that recipients will feel more connected to the message and take action accordingly (like visiting your website).

What is inbound email marketing?

Inbound marketing differs from traditional marketing because it focuses on reaching out to those interested in what you offer instead of anyone who happens upon your website. According to Hubspot's report, companies that send inbound emails have a 79% increase in leads.

The advantages of Inbound email marketing allow you to: Connect, Target, and Build

Benefits of inbound email marketing

1. Connect

Inbound email readers are already interested in your business and the products or services you sell—after all, they've signed up for your mailing list! 
They're more likely to buy from you because they trust and know who you are and what kind of quality service or product experience they can expect when doing business with your company. 
Since inbound email readers are actively looking for information about what makes your business unique and valuable, an effective strategy will ensure that these potential customers receive relevant content. 

2. Target

When you run an inbound email marketing campaign, you can target specific prospects with content tailored to their stage in the buyer's journey.
You'll know exactly who to send what message to, when they're most likely to see it, and how they will respond.
Your email campaigns are more effective because they're personalized and targeted, giving you more bang for your buck—and helping you build relationships with customers instead of just sending them one-off messages.

3. Build—Customer relationships and brand awareness

Inbound marketing is a type of marketing that focuses on creating content that attracts potential customers to your company. It's an approach that emphasizes long-term brand awareness and customer retention rather than focusing on a single sale.
Inbound email marketing allows you to build customer relationships by sending them emails with valuable information, such as product updates or information about your business. This kind of information can help develop trust and loyalty between you and your customers, ultimately leading to more sales in the future.

How to improve your Inbound email marketing CTR

Inbound email marketing increases CTR
To improve your company's CTR (Click-Through-Rate) or increase the efficiency of your inbound email marketing efforts, consider the following tips:
1. Personalize the subject line.
2. Avoid using ALL CAPS in the subject line.
3. Avoid using slang or abbreviations in the subject line.
4. Make sure you have a call-to-action (CTA) in the body of your email.
5. Make sure you use an effective and to-the-point CTA button.
6. Use an image or video in the email body (this helps keep readers interested).
7. Send emails when people are most likely to open them and click through on links—around lunchtime or during their morning commute, for example.
PRO TIP: Inbound emails are perfectly designed for customer retention and nurturing, and should be tracked in each stage of the sales funnel and workflow you built in your CRM. Want to know more about leveraging all the benefits your CRM has to offer? .

In Conclusion

There are three main advantages of inbound email marketing:
  1. Connect with your readers who are choosing to connect with you.
  2. Target specific prospects with content tailored to their stage in the buyer's journey.
  3. Build customer relationships and brand awareness
Inbound emails help you maintain relationships with potential leads, keeping your business top-of-mind when they're ready to purchase.
Are you ready to implement emails to your marketing strategy? We've got custom marketing solutions tailored to your unique business and brand. Contact us today for a FREE discovery call.
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