Building your marketing strategy without drawing from the cost-effective benefits of implementing social media marketing into the blueprint could topple your marketing efforts and miss the mark when building a connection with your peers, customers, and builders.
One of the best parts about social media is you don’t have to be a famous high-end architect to be “discovered.” Social media platforms provide a level playing field for big, well-known firms as well as boutique, niche, unknown and up-and-coming designers and architects to connect, collaborate and learn from each other. If your marketing team knows social media marketing strategies, like Watermark does*, you and your firm are instantly accessible to more than 3.5 billion social media users worldwide. All you need is a ‘like,’ ‘share’, or a comment to start conversations—and ultimately conversions.
Look, you can’t expect to be a part of the conversation if you don’t create one! Sharing on social media platforms is the beginning of bringing your story—Why do you do what you do—right to the screens of potential clients, collaborators, contractors, and builders you’re aiming to connect with. People are familiar and comfortable with social media being part of their everyday lives and engrained in their buyer journey. But don’t be mistaken. People aren’t on social media to be hard-sold with intrusive advertising; they want to be educated in your business with the stories you post, the videos you share, and the photos you upload.
Social media is visually dominant. Companies that regularly post original video and photo content are more likely to gain the attention of viewers. Sharing your sketches, CAD drawings, virtual blueprints, or a video tour of recent projects can show off your skills and push you to the top as an industry leader without typing a word.
The value of working with a knowledgeable marketing team is that they know how to reach the particular audience you are looking to start a conversation with, through tech-savvy goals, metrics, lead tracking, and keeping up-to-date with ever-evolving algorithms. Whether it’s business-to-business peers or clients you want to work with, targeted **inbound marketing campaigns specific to social media can make all the difference in the world.
As we mentioned above, social media isn’t about selling to the client. Instead, it’s understanding the client and showing them how your firm can better their lives. Cold-calling, door-to-door sales, and snail-mail postcards may still have their purpose, but if you don’t have a targeted campaign, you may as well throw your marketing budget dollars out the window. Incorporating social media into your marketing campaign creates awareness of your brand and story. Implement an inbound approach where content can be automated, re-used, re-purposed, and continually updated as your goals change and grow with your company without a “one-and-done” approach like pay-per-click ads or print advertising.
Let’s remember one thing. Just like your industry is always adjusting and evolving with new technological advancements, so is social media. We understand that consistent, relevant, and updated content will increase your odds that your brand, story, and hard work remain front and center to your clients, and potential clients.
Contact Watermark today, and we’ll help you draw up a marketing blueprint that is effective and efficient in building your brand, your story, and connect with your leads where and when they want.