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Dec 7, 2016

6 Best Social Media Management Tools for Your Medical Spa

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by Karly Sandsmark
Having a social media presence is critical for the success of your medical spa, but that’s not always easy to implement (let alone manage).
Between seeing clients, managing employees and all the other ins and outs of running a business, social media marketing probably isn’t at the top of your to-do list. Luckily, there are plenty of social media management tools available to help you manage this. Here are the 6 best tools (all with unique functions) to help your medical spa thrive online!   

The OG of social media management, Hootsuite is the go-to for many medical spas. It’s not too complicated, makes posting, scheduling and analytics reporting a breeze, and offers free plans, which is why it’s so ubiquitous. Hootsuite is a great tool for the medical spas that are delving into the social media realm.  

For those medspas that want to take their social management to the next level, SocialFlow is a great option. With a unique algorithm, SocialFlow can help you publish the right content at the right time, based off of real-time reporting. SocialFlow can also help you manage your paid social efforts. With suggestions on keywords, audience and ad spend, you can target your desired audience with maximum results.

The beauty of HubSpot is that it is so much more than a social media management tool. It’s also a CRM, CMS and automation platform to help streamline your medspa’s marketing efforts. Its social tool offers robust analytics that will help you develop (and schedule) your social strategy, and allows you to track relevant keywords for montoring.

For in-depth analytics that can help you craft your messaging and improve engagement, Social Sprout is the tool for you. Keep track of keywords, campaigns and accounts, all while scheduling at the optimal time. Sprout Social also allows multiple people on your team to collaborate and contribute to social media marketing through its calendar, and makes approval easy. Finally, Sprout Social is one of the best social media management tools because it is integrated with so many social networking sites. 

Another social management platform that has a free version of its tool, Social Oomph is great for medical spas looking to grow their following and expand their reach. One of its differentiators is that it can follow accounts for you. In order to excel at social media marketing, you need to be an active member on relevant social accounts. While this means actively posting, it also means actively following and engaging with other accounts. Social Oomph can make staying involved a breeze!

Meet Edgar is perfect if you don’t have a lot of help or time to manage your medical spa’s social accounts. By scheduling content into categories, Edgar will know when to publish status updates, tweets and more. Best of all, you don’t have to worry about running out of content; Edgar will automatically recycle posts once you run out, which helps new audiences see your content and up your website’s traffic.
One size does not fit all when it comes to social media management tools. When determining what program to use for your medspa, you need to understand what your social goals are to make an informed decision.
Check out these additional medical spa marketing resources: