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Apr 1, 2023

8 Things to Look for in a Denver SEO Agency

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by Karly Sandsmark
As a business owner, you undoubtedly have a lot on your plate. You're busy managing the day-to-day operations of your company, and you probably don't have the time or expertise to focus on (SEO) strategies to improve your website's visibility on search engines. This is where a Denver-based SEO agency can come to your rescue. 
With their expertise and experience, they can help your website rank higher in search engine results pages (SERPs), drive more traffic, and ultimately increase your revenue.
However, with so many SEO agencies in the Denver metro area, it can be overwhelming to choose the right one for your business. You want to ensure that you are getting the best value for your money and that the agency you choose can deliver measurable results. To help you make an informed decision, we have compiled a list of questions to ask potential SEO partners.

Before you look for an agency

computer screen that says SEO
Before diving into your search for an , it's crucial to have a heart-to-heart about what your business really wants. Do you need a one-time local SEO audit or an ongoing SEO management plan with tailored content creation? Are you aiming for more web traffic, email subscribers, leads, or a combination? And if you're also in need of PPC campaign management, that's another factor to consider. 
Knowing your business goals inside and out will ensure that you select the right SEO firm for the job and give them clear targets to hit along the way. So, let's get talking!
Once you have determined your SEO goals, here are eight crucial questions you need to ask your potential Denver SEO agency:

8 Questions to ask when searching for a Denver SEO agency

Are you a business owner in Denver, CO looking for the best SEO agency to help improve your online visibility and drive traffic to your website? With so many options to choose from, it can be overwhelming to determine which agency is right for you. To help you make an informed decision, we've compiled a list of 8 essential questions to ask when searching for the best SEO agency in Denver:

1. Are they established locally?

When searching for an SEO agency in Denver, it's easy to get lost in the sea of options available. However, one crucial factor to consider is whether the agency is established within the Denver community. While this may not seem directly relevant to SEO, it can actually provide a multitude of benefits for your business.
An SEO agency that has built a strong reputation within the local community can offer valuable insights and advantages to your SEO efforts. By having a robust presence in Denver, the agency establishes itself as a reputable authority in the industry, which can benefit your business in multiple ways. A well-respected agency can provide your business with the expertise and knowledge required to effectively enhance your online presence and improve your search engine rankings.
Moreover, a Denver-based SEO agency with an established local presence can also forge valuable connections within the Denver metropolitan area. These connections can help your business expand and grow by providing access to resources, partners, and potential customers. The agency's network can provide opportunities for collaboration and strategic partnerships, which can further enhance your business's visibility and authority.
Finally, a Denver-based SEO agency with a comprehensive understanding of the search habits of the local populace can provide significant advantages for your business. Understanding the local market and consumer behavior can help the agency tailor its strategies to your target audience, optimizing your content and website to cater to the specific needs of your Denver customers. This level of local knowledge and insight can lead to increased engagement, higher conversion rates, and ultimately, greater success for your business.

2. Are you getting truthful insights from your agency?

When it comes to optimizing your website for search engines, partnering with a reputable SEO agency can be a game-changer for your online presence. However, it's important to ensure that you are getting truthful insights from your agency to avoid wasting time and money on ineffective strategies.
It's no secret that achieving organic optimization takes time and effort. Depending on your website's initial ranking before engaging an SEO agency, it may take up to six months to observe tangible results. While a return on investment may not be immediate, you have the right to be fully informed about your agency's actions towards improving your website's ranking.
One way to ensure that you are receiving truthful insights from your Denver SEO agency is to ask for monthly analytics reports. Whether in writing or through a phone call, these reports should detail the progress that has been made towards improving your website's ranking, as well as any challenges that have been encountered along the way.
By staying informed about your website's progress, you can make informed decisions about how to allocate your marketing budget and adjust your strategy as needed. Additionally, you can avoid partnering with any SEO firm that fails to provide such updates, as this may be a red flag indicating that they are not fully invested in your success.
Ultimately, partnering with a reputable SEO agency can be a powerful tool for improving your online visibility and driving traffic to your website. However, it's important to stay informed and demand transparency from your agency to ensure that you are getting the most out of your investment.

3. Do they keep you updated with data and analytics? 

person working at computer on marketing dashboard with analytics
One of the most important aspects of working with an SEO agency is their ability to provide you with regular updates on the progress of your campaigns. As a digital marketing firm in Denver, CO, you want to be sure that you're working with a team that is transparent and open about their approach to SEO, and that they are willing to share their data and analytics with you.
In fact, a common complaint that we hear from businesses who have had negative experiences with previous SEO agencies is that they felt left in the dark when it came to data and analytics. Without regular updates and reports, it can be difficult to assess the effectiveness of your SEO strategy and make informed decisions about how to proceed.
That's why we believe that transparency and communication are key when it comes to SEO services. Our team is committed to keeping you informed about our process, our strategies, and the results we're achieving. We provide regular reports that detail your website's performance, including traffic, engagement, and conversion metrics, as well as keyword rankings and backlink profiles.
By keeping you updated with the latest data and analytics, we can work together to refine your SEO strategy and ensure that you're getting the most value out of our services. We understand that the success of your business depends on the success of your digital marketing campaigns, and we're here to help you achieve your goals. So if you're looking for an SEO agency that will keep you informed every step of the way, look no further than our team in Denver, CO.

4. Will an SEO expert be creating your content? 

When it comes to practicing SEO, there are three main methods that your business should be focusing on. The first is technical SEO, which involves optimizing the structure of your website to make it easy for search engines to crawl and index your pages. The second is on-page SEO, which includes elements like keywords, alt tags, and H1 headers that help search engines understand the content on your pages. The third is off-page SEO, which involves additional efforts like content creation and backlinking to improve your domain authority and increase your rankings.
While a good SEO company will typically handle the first two methods, a great Denver SEO expert will go above and beyond by creating custom content that directly benefits your company's web ranking and lead generation efforts. This could take the form of blog posts, gated eBooks, infographics, guest posts on well-known sites, videos, and more. By consistently creating and sharing new content, you can help maintain and build on youinitial SEO efforts.
While content creation may not be at the top of your priority list when you first start looking for an agency, it's something you should keep in mind. Working with an SEO expert who can also create content for you can be a major advantage, as it allows for a more cohesive and streamlined approach to your digital marketing efforts. Plus, it can help ensure that your content is not only well-written and engaging, but also optimized for search engines to help you rank higher in search results.

5. Does the SEO Agency have references or case studies? 

In today's digital age, having a strong online presence is crucial for any business to succeed. And that's where SEO marketing firms come in to help companies improve their visibility on search engines and drive more traffic to their websites. But not all SEO agencies are created equal, and it's essential to do your due diligence before entrusting your company's online presence to any firm.
Think about it this way: you wouldn't let a surgeon with no prior experience operate on a loved one, would you? The same goes for SEO agencies - you want to work with a team that has a proven track record of success and a portfolio of satisfied clients. That's why it's crucial to look for references and case studies from any potential SEO agency.
If an agency can't provide any references or case studies, it's a red flag that they may not know what they're doing. A reputable SEO agency should be proud to showcase their past successes and should have no issue providing you with references or case studies to demonstrate their expertise.

6. Do they have a strong grasp of SEO localization tactics and strategies?

local seo tactics
If you're on the hunt for a Denver SEO agency, it's crucial to look for a team that specializes in local SEO. While you might be wondering whether there's a difference between regular SEO and local SEO, the answer is a resounding "yes!" Local SEO focuses on optimizing your online presence specifically for location-based searches, which is especially important for businesses with one or multiple locations in the same city.
For instance, let's say you're craving some delicious Mexican cuisine in Denver. Chances are you'll search for "Mexican food near me" or "Mexican restaurants in Denver" and expect to see a map with the closest Mexican eateries to your current location. Achieving visibility on that page of search results requires much more than just the three standard SEO tactics.
That's where a skilled Denver SEO agency comes in. They can implement a range of techniques to help your business rank higher in local search results. This could involve optimizing your Google My Business listing, building local citations, creating location-specific content, and more.

7. How does the agency’s website rank? 

When it comes to choosing an SEO agency in Denver, credibility should be a top priority. After all, you want to ensure that the company you're entrusting with your website's search engine optimization is experienced, knowledgeable, and capable of delivering results.
One way to gauge an agency's credibility is by looking at their own search engine rankings. A reputable Denver SEO agency should be able to rank well for the products and services they offer, as well as relevant keywords related to their industry. By demonstrating their ability to rank well for their own business, they can show that they have the skills and knowledge needed to help your website achieve better visibility and rankings in search engine results pages (SERPs).
To determine an agency's authority, you can use tools like the MozBar Chrome extension, which provides valuable insights into a website's domain and page authority, as well as other metrics that can help you assess their credibility. By evaluating an agency's authority and track record, you can make an informed decision and choose an SEO partner that can help your business achieve its online goals.

8. Are they clear about their pricing? 

As someone working in the SEO marketing industry in Denver, Colorado, it's important to understand that many SEO firms operate on a fixed monthly rate. This means that you can expect to pay the same amount every month for the services provided by the agency. While this model can be helpful for budgeting purposes, it's essential to ensure that you're getting your money's worth in terms of the services rendered.
It's important to note that not all SEO agencies are created equal. Some companies may promise you the world but ultimately deliver subpar results. In order to avoid these types of situations, it's crucial to do your due diligence and research potential agencies thoroughly before signing a contract.
One red flag to watch out for is an agency that is vague or unclear about their pricing structure. This lack of transparency can lead to unexpected fees and hidden costs down the line, which is not something you want to deal with when working with a marketing agency. Make sure to ask for a detailed breakdown of services and pricing upfront to avoid any unpleasant surprises later on.
Additionally, be wary of committing to a long-term contract without fully understanding the terms and conditions. Signing a year-long agreement without being aware of it could result in wasted time, money, and resources.


A trustworthy SEO firm should be upfront and honest about their practices, clients, and methods of communication. They should not only explain what they plan to do to improve your website's ranking, but also provide regular updates and progress reports to keep you informed about the status of your SEO campaign.
Furthermore, an effective SEO firm should act as an extension of your team rather than a separate entity. They should work closely with you to understand your business goals and develop a tailored SEO strategy that aligns with your specific needs and objectives. This includes taking the time to listen to your feedback and incorporating your input into their approach.
It's also crucial to feel comfortable and confident in the methods that your SEO expert is taking to improve your website's ranking. This means that they should not engage in any unethical or black-hat tactics that could result in penalties from search engines. Instead, they should use proven and ethical SEO techniques that follow best practices and guidelines set forth by search engines like Google.
Finally, while SEO is a long-term process that requires patience and persistence, you should expect to see positive, measurable results after the first six months of working with a reputable Denver SEO expert. These results can include increased website traffic, improved search engine rankings, and higher conversion rates. Overall, working with an honest and skilled SEO firm can be a valuable investment that helps take your business to the next level.

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