If your Denver business has a website, you’re probably familiar with search engine optimization, more commonly known as SEO.
Like most business owners, you’re probably too concerned with running your company to spend hours implementing SEO best practices
on your site. Luckily, there’s a Denver SEO agency out there waiting for your call!
But there are a lot of options in the Denver metro area for SEO management, so how do you determine which agency will get you the most results for the best price? Luckily, we’ve created a list of questions to ask potential SEO partners.
BEFORE YOU LOOK
Before you begin your search, have a conversation about what your business wants from an SEO expert. Are you looking for a one-time local SEO audit or an ongoing SEO management plan that involves custom-made content? Is your goal to get more web traffic? email subscribers? leads? Do you want someone to manage your PPC campaigns?
Whatever the reason, having a solid understanding of your business goals will help you select the right SEO firm and will give them key benchmarks to reach.
Once you have determined your SEO goals, here are eight crucial questions you need to ask your potential Denver SEO agency:
8 QUESTIONS TO ASK WHEN SEARCHING FOR THE BEST SEO AGENCY IN DENVER
1. ARE THEY ESTABLISHED WITHIN THE DENVER COMMUNITY?
While this might not seem immediately relevant to your search, finding an agency that has established themselves in the local community can be very telling. Being an active member in Denver is important for SEO in the following ways:
They have solidified themselves as a thought leader
They have connections in the Denver metro area that can help your business grow
They know the search habits of the area very well
2. IS THE DENVER SEO AGENCY HONEST WITH YOU?
Organic optimization doesn’t happen overnight. Depending on how your website is ranked before you sign up with an SEO agency, it could take up to six months to see any real measurable results. While you might not immediately see a return on your investment, you should be well-informed on what your agency is actively doing to help you rank better. Whether this is in the form of a document or phone call, don’t hire an SEO firm that doesn’t provide monthly analytics reports.
3. WILL THEY KEEP YOU UPDATED WITH ANALYTICS AND DATA?
The biggest complaint we hear from companies that are not satisfied with their current SEO agency is that they don’t know what the agency is doing
. Along the same lines of being honest, keeping you updated with their process and any subsequent data is critical for helping you understand the value of their services. Learn more about SEO
4. WILL THE SEO EXPERT CREATE CONTENT FOR YOU?
While this isn’t absolutely necessary, SEO and content creation are closely linked, meaning that it will be easier for both to come from the same source. There are three methods of SEO your business should be practicing:
Technical: (the structure of your website) determines how easy or difficult it is for a search engine to crawl and index your site
On-Page: (the code on your web pages) the keywords, alt tags, H1 headers, etc. that help search engines scrub your content
Off-Page: (the additional ranking efforts) includes additional content creation and backlinks to help improve your domain authority
A good SEO company will handle the first two methods, but a great Denver SEO expert will take it one step further by creating custom content
that will directly benefit your company’s web ranking and lead generation. Whether the content is in the form of blogs, gated eBooks, infographics, guest posts on well-known sites, or even videos, consistently sharing new content is the best way to maintain initial SEO efforts.
While content creation might not be at the top of your priority list when you’re first looking for an agency, it’s something you’ll want to keep in mind.
5. DOES THE DENVER SEO AGENCY PROVIDE REFERENCES AND/OR CASE STUDIES?
You wouldn’t trust a surgeon that has never performed surgery to operate on a loved one, so why trust your company’s online presence with an SEO agency that has no references or proof that they know what they’re doing? If they don’t provide references or case studies, make sure to ask them for some!
6. DO THEY HAVE A FIRM UNDERSTANDING OF LOCAL SEO TACTICS?
You’re looking for a Denver SEO agency, which means you should be looking for a group that understands local SEO best practices. If you’re thinking to yourself, “Is there a difference between regular SEO and local SEO?” The answer is a resounding “yes!”
Local SEO is important for any business, but it is vital for a location-specific business, especially if your business only has one location (or multiple locations in the same city).
For example, consider you are looking for Mexican food in Denver. You’ll probably type something along the lines of “Mexican food near me,” and you will expect to see a map
with the closest Mexican restaurants to your current location. Getting on that page requires additional efforts than the three SEO methods listed previously.
7. HOW DOES THEIR WEBSITE RANK?
Touching again on credibility, a reputable Denver SEO agency should be ranking for the products and services they are selling, as well as various keywords pertaining to their business. You can find out their authority via the MozBar
RELATED: WHAT KIND OF A BUDGET DOES A SMALL BUSINESS NEED?
8. ARE THEY CLEAR ABOUT THEIR PRICING?
Most SEO firms operate on a fixed monthly rate and will perform similar services month-to-month. That means you should expect to pay the same amount each month. Be wary of the agencies that are vague about their pricing—you don’t want to end up in a year-long contract that you weren’t aware of.
Overall, a reputable Denver SEO expert will be upfront and honest about their practices, clients and methods of communication. An SEO firm should not be someone you never hear from, but should, instead, act as part of your team. You should feel comfortable and confident in the methods they are taking to get your website ranked better. And, of course, you should expect to see positive, measurable results after the first six months.