Mar 23, 2016

Is Your Online Presence Up to Snuff?

by Gini Queen
Inbound Marketing

Since inbound marketing hinges heavily on your company’s online presence, a responsive, optimized website that adheres to Google’s most recent ranking requirements is a great way to make your inbound efforts more effective.

When someone visits your site, there are some fundamental things you want to consider so that their experience is efficient and memorable (after all, you want to keep them coming back). These things also help identify important data for ROI tracking.



The rule of thumb is that if someone has to wait more than three seconds for a website page to load, they will likely leave—and not come back. In this era of instant access, visitors want the information they’re looking for now.


A website’s navigation should be a clear, concise roadmap showing exactly where the user needs to go to get the information they need. If the navigation is too complex, takes too many clicks, or redirects to uncover what they’re seeking, they’re going to stop digging.


Visual appearance and content are important, but performance is king. Proper coding, 301 redirects, minimal HTTP requests, and a lot of other “tech-centric” back-end programming criteria are critical to having a successful website. Remember that functionality is something users expect when visiting your website.



In today’s mobile environment, responsive website design is a necessity in capturing the largest online audience. If someone tries to access your un-optimized desktop website on a mobile device, chances are they will fall into two categories:

  • They won’t wait around long enough for the site to load.

  • They will get frustrated because they can’t navigate the site or read the content.



The name says it all. “Key” words incorporated strategically throughout your web pages are foundational to making sure users discover your site, and that search engines understand the content on your pages. A combination of short-tail and more comprehensive long-tail keywords will increase the search-ability and ranking of your website, setting it apart and above the competitive din.


Titles on your web pages should be unique and specific to those pages. When a search engine displays a page from your site, the viewer sees the page title, the page description and the page URL. The more specific those titles and descriptions are, the more likely the viewer will choose to click and explore your site further, because they already know it pertains to exactly what they were looking for.


A website without a sitemap is like a compass without a needle. What we’re talking about here is not a visual sitemap page that exists on some websites, but an XML sitemap—a string of code that lists all the page URLs that make up the structure of your website. A good sitemap incorporates and reflects changes as your site changes and evolves. A well-maintained XML sitemap is fundamental to SEO best practices.

So, is your website up to snuff? Contact us for a free website assessment today!