Word-of-mouth referrals have always been a great marketing tool.
A couple neighbors talking over the fence while hanging clothes out on the line, and mention would be made of how good a new product or company was. The news would spread like wildfire as family and friends were told, and before you know it, another “household name” had emerged.
Fast-forward to today. Neighbors very rarely say hello to each other, much less talk over the fence (and what’s a clothesline?), but word-of-mouth referral is still alive and well, albeit much more in the digital realm rather than face-to-face.
Enter social media. Instead of waiting for praises of your products and services to be sung from one person to another, one at a time, reach hundreds (thousands) of potential clients at one time by engaging with them as a “virtual neighbor across the fence.”
Social media marketing is the practice of creating content on your website that readers will then take and share across their social media networks such as Facebook, Twitter and Instagram, to name just a few. Here’s how to implement a medspa social media plan.
Create content that readers will want to share with friends and family by writing in a conversational manner. Furthermore, offer friendly advice with helpful, educational tips about an issue you already know they would like assistance with.
Some fun facts:
The number of social media users worldwide is expected to reach 2.5 billion by 2018 (Statistica)
90% of individuals between the ages of 18 to 29 use social media, and 35% of those over age 65. (Pew Research Center)
96% of small business owners/marketers use social media marketing and view it as important for their business. (Social Media Examiner)
Pretty impressive statistics! The first social media network started in 1997 (Six Degrees) as little more than a place to create an online profile and then “friend” others. MySpace was the first social media profile website which, in turn, inspired the start of Facebook.
Today, there are social media platforms to suit all types of personalities and individual goals The following are some of the most popular across the board:
Pinterest and Instagram: for those who would much rather get inspired through pictures more than words.
Facebook: founded in 2004, this platform gives people across the world the opportunity to share in an open forum.
LinkedIn: the professional businessperson’s answer to Facebook.
Twitter: a “short form” messaging network that allows users to share thoughts and ideas in <140 characters.
YouTube: launched in 2005 to provide an open forum for individual’s originally-created videos.
Google+: the search-engine giant’s answer to Facebook.
Snapchat: Short-lived images that offer the option of fun filters and geotags.
The concept of social media marketing is based on letting your audience do the talking for you. The only way they’re going to sharing your company with others, is if you take the time to listen to, and learn about them.
If it sounds like this approach takes time and effort, you’re right, but the benefits reaped are more than worth it. The old adage of “it only takes a spark to start a fire” definitely applies in the social media world. Posting quality, engaging, meaningful content with loyal followers is the spark that ignites a wildfire of individuals sharing that content with all of their social networks. Voila! More exposure = increased business! That’s how you implement your medspa social media strategy!
Want to learn more? Download our free guide to mastering social media for your medical spa! Here's a sneak peak of what's inside: