They say a picture is worth a thousand words, and the visuals you incorporate into your marketing materials are extremely important in grabbing consumers’ attention and boosting your website’s SEO.
Infographics are marketing elements that provide important information to your consumers through a combination of visual elements and text. Unlike normal images, the text within your infographics can help improve your SEO rankings. When consumers search for related terms, Google’s SEO Algorithm will pick up on your infographic’s keywords and push you higher on the search engine results page (SERP).
Pictures, graphics, and other visual elements are extremely effective at grabbing attention. In fact, according to HubSpot, our brains “process visual information 60,000 times faster than text.” Not only do the graphics catch consumers’ eyes, but they also are easier for consumers to understand. Studies show that when paired with pictures, consumers remember 65 percent of the information given to them three days prior.
This means you must incorporate SEO elements into your infographics. Start by researching keywords that you already rank for and those you want to start ranking for. You can then place these keywords throughout your infographic and upload it to your website. When done correctly, it can greatly increase your ranking on search engines and will boost traffic to your website.
Think of your personal Facebook or Twitter feed. Are you more likely to click on a link or read a post that contains plain text or visual content, such as a photo or video? If you’re like most consumers, chances are you scroll past posts with just words and stop to look at visuals and videos.
Throughout social platforms, content is 40 times more likely to be shared when it contains a visual element. When your content is being shared more, your online reach is amplified. This not only increases the chance for more backlinks to your website, but as a part of your SEO strategy, it also helps you to rank higher in organic search.
A well-designed infographic starts with the content itself. You need to provide content that your consumers are looking for. From there, you must design your infographic so that it is visually appealing and displays the information in an easy-to-understand format. When your content is appealing to the eye and provides information that is short, sweet and to the point, it is more likely to be shared.
When another website links to your website, whether on their blog or social media posts, it creates a backlink. Backlinks are an extremely important factor in your SEO strategy; however, quality is much more important than quantity. Start by researching other businesses in your field, following them on social media and sharing or linking to some of their content. You may even consider reaching out to another company and discuss linking to each other’s content for a win-win scenario!
The content you post on your website greatly affects how your business is found on the web. By strategically placing keywords throughout your website, you can increase your SEO rankings; however, you can further improve your SEO by incorporating infographics into your website. The visual elements of your infographics will grab consumers’ attention and encourage them to return to you for more information in the future. It will also make them more likely to share your content online, which will ultimately help you charge to the top of search engine results page!