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Mar 9, 2021

Watermark Water Cooler | A/B Testing: Building A Website, Not A Billboard

by Watermark Team

This week on Watermark Water Cooler: Watermark's very own web developer Kennan Smith talks us through A/B testing and the power this simple tool can have over the success of your website. From human psychology, colors and emotions, the power of a A/B tested form, and what billboards have to do with it, learn how the team at Watermark is building websites using the same tools as Amazon and Facebook.