Protecting your private information is our priority. This Statement of Privacy applies to wmkagency.com and Watermark Incorporated and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Watermark Incorporated include wmkagency.com and Watermark. The Watermark website is a
site. By using the Watermark website, you consent to the data practices described in this statement.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, Watermark may collect personally identifiable information, such as your:
First and Last Name
E-mail Address
Phone Number
Job Title
IP Address
Cookies Identifiers
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information
Watermark collects and uses your personal information to operate its website(s) and deliver the services you have requested.
Watermark may also use your personally identifiable information to inform you of other products or services available from Watermark and its affiliates.
Sharing Information with Third Parties
Watermark does not sell, rent or lease its customer lists to third parties.
Watermark may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Watermark, and they are required to maintain the confidentiality of your information.
Watermark may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Watermark or the site; (b) protect and defend the rights or property of Watermark; and/or (c) act under exigent circumstances to protect the personal safety of users of Watermark, or the public.
Tracking User Behavior
Watermark may keep track of the websites and pages our users visit within Watermark, in order to determine what Watermark services are the most popular. This data is used to deliver customized content and advertising within Watermark to customers whose behavior indicates that they are interested in a particular subject area. We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
Service Usage Information
As is typical of many websites and mobile applications, when you use our Services, we may collect information about your device and your usage of our Services including:
Your IP address (which we may associate with your domain name or that of your Internet access provider or wireless carrier, and your location);
Unique ID number associated with your device;
Other unique identifiers such as advertising identifiers (e.g., "ad-ID" or "IDFA");
Web browser and operating system information;
Language of your device;
Wireless connections you are using;
Referring page that linked you to us;
Your activities, including browsing and transaction history;
Pages, content, and ads you view or click on during your use of our Services, and when and for how long you do so;
The next web site you visit after leaving our web site; and
Search terms you enter on our Services or a referral site.
In addition, we may deploy tracking technologies through our Services to collect additional information about your use of the Services, as set out in the “Cookies and other tracking technologies” section of this Privacy Policy.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Watermark. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Watermark website.
Use of Cookies
The Watermark website may use "cookies" to help you personalize your online experience and to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Watermark pages, or register with Watermark site or services, a cookie helps Watermark to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Watermark website, the information you previously provided can be retrieved, so you can easily use the Watermark features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Watermark services or websites you visit.
Links
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Security of your Personal Information
Watermark secures your personal information from unauthorized access, use, or disclosure. Watermark uses the following methods for this purpose:
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under Thirteen
Watermark does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
E-mail Communications
From time to time, Watermark may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Watermark or click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from Watermark, you may opt out of such communications and unsubscribe from emails by clicking on the UNSUBSCRIBE button.
External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.
Changes to this Statement
Watermark reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information
Watermark welcomes your questions or comments regarding this Statement of Privacy. If you believe that Watermark has not adhered to this Statement, please contact Watermark at:
Watermark Incorporated
2322 Central Park Blvd.
Denver, Colorado 80238
Effective as of March 03, 2020