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Aug 24, 2016

Medical Spa Marketing: 4 Ways to Boost Your Reputability

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by Karly Sandsmark
It’s no secret that people judge things based on their appearance, and your medical spa is no different.
You can have the nicest facility, friendliest employees, and newest equipment, but if you don’t seem like a reputable business, no one will treat you like one (let alone step foot in your medspa).
This is especially important for medical spa marketing. Considering the types of services medspas offer, it’s not surprising that customers want to feel that they’re “in good hands.” Think about it: would you feel comfortable getting laser hair removal from a spa you didn’t fully trust? Luckily, boosting the ethos of your medical spa is easier than you might think! Below, are four foolproof steps to boost your reputability through marketing.   

1. JOIN 

The American Med Spa Association is your ultimate resource for all things medical spa. Besides the plethora of  you get for being a member, associating your business with the organization is a quick and easy way to boost your trustworthiness. Between plenty of resources, discounts, news, and exclusive invites to educational events, joining AmSpa is a quick and easy way to improve your reputability.


One of the best things about a medical spa is that it comes with a certain level of legitimacy simply by having the word “medical” in it. But with the industry growing at such a rapid rate, it’s becoming increasingly important for your medical spa to rise above the fold. Highlighting your overseeing physician, aestheticians, and other members of your team will help personalize your brand, creating trust between yourself and potential clients.


The most convincing way to use your medical spa’s marketing to increase respectability is by letting your work speak for you, and social media is an efficient way to accomplish this. Post pictures of your facility, employees, and even customers (with their permission, of course) to show off all the great work you’re doing. (Pro tip: “Before and After” shots tend to have high engagement rates and really put your work into perspective.)  


It’s common knowledge that having a website is critical for online marketing, but unfortunately, it’s not enough to just have a website—you need one that’s optimized. That means using keywords your potential clients are searching for, including eye-catching imagery, and keeping a regular blog to rank well on search engines. Even better? Offer premium content (requires the user to fill out a form to access content) to better understand your leads.
With fierce competition, marketing your medical spa is no easy feat. But by following these four steps, you’re well on your way to becoming the most reputable medspa in town!