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inbound search engine optimization
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Dec 27, 2022

Optimize Your Web Traffic With SEO and Inbound Marketing

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by Aaron Campbell
When trying to improve your online presence, two strategies work to achieve this goal: 
SEO and Inbound Marketing. 
This blog post will explain how SEO and Inbound Marketing can help maximize your web traffic while minimizing costs.

What is SEO?

Search engine optimization (SEO) refers to improving your website to ensure that it appears at the top of search engine results pages when people search for products or services related to your business.
The better your site's visibility in search results, the more likely you will garner attention and attract prospective and existing customers to your business.

What is Inbound Marketing?

Inbound marketing is a strategy that helps your company attract customers by engaging them with relative content that is appealing to them in their unique stage of the .
An Inbound marketing strategy complements, rather than replaces,

SEO is a powerful tool to increase web traffic

SEO Strategy for Inbound Marketing | Watermark
SEO is a powerful tool to increase web traffic.
The more search results that appear for your keywords or phrases, the more visibility you will have on the internet and in search engines like Google, Bing, and Yahoo.
If a website ranks higher than yours, users will have a better chance of getting clicked when they search for certain words or phrases that relate to your website.
With SEO as part of your Inbound marketing strategy, you'll need to know how SEO works so that you can optimize your content accordingly.

Why is SEO Important for Your Inbound Marketing Strategy?

Because SEO determines your website's search results before creating an SEO strategy, you must first understand how Google works. 
When people type a query into Google, they're presented with a list of websites that are relevant to the search term they entered. The businesses that appear at the top of that list have optimized their site for maximum visibility on Google's SERPs (search engine results pages).
Google search results example
There are more than 200 ways a search engine can rank your website.
The most important factor is the quality of the website and content, but links from high-quality sites also play a significant part. Suppose you want to compete with more prominent brands for top placement on Google or Bing (a popular alternative). 
Google search results for what is SEO
In that case, you'll need various strategies to ensure your site isn't buried. To do this, you need to have a basic understanding of keywords and their role in SEO.

Keywords are essential for SEO and Inbound Marketing

Keywords should be used to attract potential customers and not just rank higher in search results. Use them strategically so they don't become overused or abused—like
Over Using Keywords in SEO
Keyword stuffing has negative consequences for SEO and Inbound Marketing.
Why? 
It can cause search engines to penalize you by lowering the site's ranking in search results and doesn't help with conversions or leads because people want to through walls of text! 

How to properly use keywords in your SEO Inbound marketing strategy

When it comes to SEO, marketers often focus on the keywords they, themselves, would use.
But there's much more to it than just placing some words you think your audience wants in your content for them to take the desired action: click a link, fill out a form with their contact information, make a purchase, etc.
You need to think about your audience's and how you can help them with their problems. You also need to make sure that you're using the right keywords—and not keyword-stuffing your content with words that aren't relevant to what you're trying to talk about.
You should also pay attention to your competition: what are they doing well? What are they doing poorly? What keywords are they using within their content and website?
And finally, don't forget that Google is constantly updating its algorithm and making it harder for people who try to game the system.
The takeaway:
Be thoughtful about how you write your content, and always keep an eye on what other people are doing so that you can stay ahead of the curve!

Tools to Use for Your SEO Strategy

There are many tools out there that can help you to improve your SEO strategy.
Here are some of the tools we use for our clients and our own business (hint: it worked because here you are reading this blog!):
This tool does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, and looks for backlinking opportunities.
- This tool helps you to figure out what people are searching for and how competitive it is for each keyword.
This tool helps you understand how people use your site and what they're looking for when they visit it.
- this tool allows you to see how many visitors your site gets, where they came from, and how long they stay on the area—all of which can be very useful when it comes to figuring out what types of content you should create based on user demand.
Offers many free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more.

Investing in SEO allows you to create more robust Inbound Marketing campaigns

One of the most important things you can do as a marketer is invest in SEO because it allows you to optimize your Inbound Marketing campaigns with more robust content that resonates with customers.
This will help establish yourself as an authority in your industry and give potential customers confidence in choosing you over competitors who may appear first on Google or other search engines due solely to their higher rankings (primarily because they have invested heavily into SEO).

When you combine SEO and Inbound Marketing, you can grow your business and build customer loyalty. The best part about this approach is that it's not a one-time investment but an ongoing process that requires continuous monitoring and adjustment.
It's important to stay up-to-date on search engine algorithms so that your website stays at the top of the list when people search for keywords related to your business.
At the same time, it's also vital to regularly, so people are attracted by what they see when they arrive at your site!
Watermark can help you create an SEO strategy that works for your company and allows you to optimize your presence in search results pages. Contact us now to get started!

About Watermark's Custom Solutions for digital marketing

Our develops strategies, campaigns, and plans to market your business using digital channels. A successful digital strategy for your b2b company should include a comprehensive SEO campaign that helps you generate more leads and awareness for your business by leveraging the power of SEO.