What is organic social media marketing?

Pros to organic social media marketing

• Build your brand: Organic social media marketing allows you to build a brand with which people can trust, love, and want to do business.

  Social media

  is all about sharing and connecting with people, so it's a great way to build relationships with your customers and potential clients.
• Increase awareness of your company and its products: People are likelier to buy from a company they know and trust, so why not get them familiar with who you are and what you do? Social media is the perfect place for this kind of marketing because it's personal and allows users to connect with people with similar interests or experiences.
• Increase sales opportunities: The best part about organic social media marketing is that it doesn't cost anything! You don't have to pay for ads or special packages; post content that people will want to read or watch.

The cons to relying solely on organic social media marketing

• You have to spend a lot of time on it. You must post regularly and create engaging content that keeps customers engaged.
• If you still need to get a considerable following, you may get fewer leads than you want. 
• It can take longer than other forms of advertising because the success of organic posts is based on interactions between people rather than algorithms, which means it will be slower at building up your audience size over time.
• You can't control the message. You could waste time and money by posting things that don't reach the right people or posting something that's too broad and misses its mark entirely.
• You might not reach the right audience if you rely exclusively on organic social media marketing for your B2B business. 

What is paid social media marketing?

Pros to paid social media marketing

• You're in control of your social media presence.
• You can manage your ad campaigns on a 24/7 basis.
• You can use paid ads to supplement organic social or replace it entirely.
• Target specific groups of people based on their demographics and interests, making them more likely to engage with your brand.

The cons to relying solely on paid social media marketing

• Cost. Paid social media marketing costs money, so you must plan your budget carefully to ensure you have enough money available.
• Risk of being seen as an advertiser rather than a business owner or brand representative by your audience members. 
• No guarantees. You could spend money on ads without seeing any results at all!

The benefits of using both organic and paid social media marketing and when to use it in your B2B marketing campaigns

Increase brand awareness, customer engagement, leads, and conversions with a custom-tailored social media marketing campaign with Watermark, a digital marketing agency in Denver.

Contact us today to set up a free consultation !