Why Should I Use Facebook for Paid Ads? 

Types of Facebook Ad Campaigns

1. Awareness Campaigns: used to engage existing customers.

1. Consideration Campaigns: When a potential customer becomes interested in and considers your brand, product, or service as a solution for their pain points, these ads can help to influence consideration.

1. Conversion Campaigns: When a potential customer makes a decision to purchase converting them into a customer

1. Facebook Ad Awareness Campaigns: Engage Existing Customers

• Brand Awareness Campaigns: These campaigns’ objectives are to show people ads who are most likely to remember your brand. Perhaps they’ve viewed previous ads? Maybe you are asking for reengagement. Either way, your targeted audience is aware of your brand. Using the tools mentioned above, Facebook can give ad lift metrics to show the number of estimated people who will remember your ad within two days of seeing it.

• Reach Campaigns: ‘Reach’ refers to the number of people who have seen your content and ads, so the goal of a reach campaign is to get your ads to the maximum number of people within the audience constraints. These campaigns are helpful when you need to gather information on how well your audience relates and engages with your ads. If they take it, we know we are reaching the right audience.

When Should I Use Awareness Campaigns?

• To create brand or product awareness

• When you want to nurture leads

• If you want to leverage automation

• If you have a lower ad budget, awareness campaigns are low-cost campaigns that try to expand top-of-mind awareness interest at a maximum frequency (impressions/ reach = frequency).

2. Facebook Ad Consideration Campaigns: Influence Potential Customers' Consideration

Traffic Campaigns:

Ad Engagement Campaigns:

App Install Campaigns:

Facebook Lead Generation Campaigns:

Direct Messaging Campaigns:

When Should I use Consideration Campaigns?

• When you are focusing on getting traffic to a page or particular event.

• Often can be used in conjunction with awareness campaigns.

• If you want to collect data in your Facebook Pixel and are not strictly conversion-focused.

• Your objective is to collect more page likes, event responses, or post reactions, comments, or shares.

• When you need to focus on building an online presence and increasing followers rather than getting clicks to a specific landing page.

• These are great for event registration, sign-ups, and downloads.

3. Facebook Ad Conversion Campaigns: Acquire New Customers

Types of Conversion Campaigns:

Catalog Sales Campaigns:

Store Traffic Campaigns:

When Should I Use Facebook Ad Conversion Campaigns?

• When you have more than one product, you want to advertise, especially as an e-commerce shop or local storefront.
• When you need a product ecosystem that supports advertising at scale for businesses big and small 

General best practices for Paid Facebook Ads:

• Always take a testing approach: It's essential always to have a mix of content and delivery. Everyone's different, so reactions to your ads will be too! The best way of producing ads that will work is by testing each option and discovering what resonates with your target audience the most. This approach applies not only to Facebook ads but also to your entire

  Inbound marketing strategy

  .

• Remember, your paid ads won't just be on Facebook, but on Instagram too: It might be common terminology to call them 'Facebook ads,' but know that your ads will also show up on Instagram. Don't worry, you'll still be able to choose where the ads are placed in either platform: in the feed, as part of stories, or Instagram's reels. 

Pro-Tip: Actually, Instagram has a

HIGHER engagement rate for branded posts

than on Facebook, so take that into account when determining who might engage with your ads.  

• Boosted Organic Posts Aren't the Same as Paid Ads: You don't just boost and promote your organic Facebook or Instagram posts.

  Organic posts have their benefits too

  , but paid ads are more targeted and have intentional objectives.

Conclusion:

When in doubt, hire a team of Social Media marketing experts to help!