EST 1980

Blogs about multichannel marketing

Understanding how much it really costs to earn a client is critical for construction companies and contractors looking to scale smart. In this episode of the Watermark Water Cooler, we sit down with Digital Strategist Lane to break down Client Acquisition Cost (CAC) in a way that’s actionable and easy to apply.

Understanding how much it really costs to earn a client is critical for construction companies and contractors looking to scale smart. In this episode of the Watermark Water Cooler, we sit down with Digital Strategist Lane to break down Client Acquisition Cost (CAC) in a way that’s actionable and easy to apply.

digital marketing

,

lead generation

,

,

data-driven decisions

,

marketing insights

,

multichannel marketing

Watermark Water Cooler: Breaking Down Client Acquisition Cost

Lane Smith

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May 29, 2025

Vector image displaying the many assets of omnichannel marketing.

Vector image displaying the many assets of omnichannel marketing.

omnichannel marketing

,

multichannel marketing

,

inbound marketing

Omnichannel vs Multichannel Marketing: How is Marketing Shifting?

Connor DeBlieck

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Sep 16, 2020

Industry Changes Over the Years, YouTube Video

Industry Changes Over the Years, YouTube Video

multichannel marketing

Watermark Water Cooler | Industry Changes Over the Years

Gini Queen

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Mar 8, 2022