How effective is video content?

• Everyone’s favorite TiKTok was the

  number one downloaded App of 2021, according to Apple.
• 80% of consumers want

  to see more videos from businesses.
• YouTube has surpassed Facebook as the most popular outlet for influencing consumer behavior.
• In 2022, streaming online videos and downloads account for

  82 percent of total internet traffic.
• The video marketing industry in the

  United States alone is worth $135 billion

  .
• Video is preferred by

  80% of people over written text.
• Video has become the most popular marketing channel for businesses, with

  87% of businesses

  already utilizing video as a marketing outlet.
• According to recent research, video utilized as a marketing tool has assisted over

  80% of marketers in generating leads

  .
• 41% of respondents

  to a survey said videos reduce support calls.
• At least

  88% of marketers

  were pleased with their online video ROI.
• In 2022, LIVE video will

  account for 17 percent of all internet traffic, according to another widely reviled Cisco forecast.
• Brand awareness was bolstered through video ads, which was the

  number one way

  consumers discovered a company and subsequently bought from.
• Video streaming is expected to

  reach over 184 billion dollars in the next five years.
• E-mails with videos have a

  300% higher click-through rate than those without.
• According to a recent report, the number of

  daily live streams on YouTube has increased by 54% since 2020.
• 58% of people say they have become more interested in a brand or product

  after seeing it in Instagram Stories.
• More than

  75% of all videos are viewed on mobile devices.
• LinkedIn users are

  20 times more likely to share a video

  than other types of content.
• In 2022, it is estimated that

  internet users watch 1 million videos per second.
• According to 83% of video marketers, utilizing video has

  helped lengthen the amount of time website visitors spend on their page.

I’d love to add videos to my marketing strategy, but I don’t know the first thing about creating a video, let alone coming up with a video content marketing strategy!

• Make a video content marketing strategy
• Create video content and use the tools to produce and edit
• Measure and improve your video content once it’s live.

How do I make a video content marketing Strategy?

• Goals: What is the overall goal of the video? What do you want to convey to your viewer, and what action do you want them to take after viewing the video? Beyond viewership and engagement, think about your company's broader SMART goals and how this video campaign will contribute to meeting those goals.
• Target Audience: For whom are you making this video? Identifying who the ideal viewer of your video would be and what your content is offering (solving a problem, answering a question, etc.) will help you to write your script and production plan.
• What are the video's story elements?: Ideally, your character will be a persona you've identified in your target audience. This character, even if they aren't in the video itself, your character must be at the center of the video. Your ideal customer is the star. They need to be able to relate to the story you are telling.

  Thoughtful video storytelling

  goes a long way. Do not skip this step.
• Understand your creative team's abilities and limitations: Can your team deliver on all the ideas you want for your video? It won't help your team or your budget to begin working on a video only to find out you don't have the right tools or knowledge to execute the ideas. If you have a small team, stick to a simple video to start. Your video content may be a little more complex if you have a production room with state-of-the-art equipment. You can create amazing content if you stick to your team's strengths.
• Create (and stick to) a timeline: Your video isn't going to do its job if it's sitting in editing limbo for months. During your planning phase, agree on a realistic timeline from start to finish for your video content.
• Create (and stick to) a realistic budget: You're probably creating video content for one or two reasons (or both!): Increase conversions and increase awareness. Either way, be realistic with your budget and stick to it to create success. You can always start at the low end of your budget and create content you can add to or re-purpose in a later campaign.

Don’t have a team to film, edit and produce your marketing video?

Consider a digital marketing agency, like Watermark, that understands Inbound and has the in-house production team to create your video content, from brainstorming to making the content live.

Contact Watermark

for your digital video marketing needs.

The 6 Most Popular Types of Video

1. Testimonials and reviews
2. ‘How-to’  or product demonstrations (put out by

   sponsoring influencers

   or by your company)
3. Explainer videos
4. Informational and educational like vlogs
5. Entertaining/delighting your customer
6. Commercials/Advertisements

Where should I post my marketing videos?

• If you're looking for engagement from your target audience, posts on social media platforms like TikTok, Facebook, LinkedIn, Instagram, and Twitter. Oftentimes you can multitask and post your video to YouTube and then post your YouTube link to your social media pages.

Metrics show that videos posted natively on LinkedIn perform much better compared to link sharing.

•  If you want to get people to watch and share your video, post on YouTube or another video-sharing site like Vimeo or Dailymotion.
•  If you want to drive traffic back to your website, post on a landing page with a clear call-to-action (CTA).
•  Ideally, it’s best to take your video and post it across multiple channels to drive traffic to your website whether on a landing page or vlog/blog.

If you're having trouble getting started with creating videos for your business, consider hiring

video production experts at Watermark

who will help guide you through the process.

How can I improve my video marketing strategy?

READ MORE:

Sit back, relax and enjoy the conversions 

Dive into

inbound marketing

with Watermark