EST 1980

Ball Corporation

Ball Corporation – Case Study – Image Header


Ball Corporation supplies innovative, sustainable packaging solutions for beverage, personal care and household products. They also provide aerospace and other technologies and services to commercial and governmental customers.

Ball Corporation’s acquisition of Rexam in 2016 required refinement of their corporate brand and divisional collateral to tie in with a newly redesigned website. Enter Watermark.

Ball 2019 AR cover and Cans
Ball collage of print pieces and the aluminum can campaign


We became students of Ball Corporation’s “can do, let’s do, will do” philosophy, embracing the commitment and dedication the company has to its employees, as well as its customers and stakeholders. We took on a number of initiatives at the same time, including design of the 2016 sustainability report, creation of new division and subject-specific icons to be rolled out company-wide, and branding for the “Power of 1” Leadership Conference to introduce Rexam to the Ball culture. We are proud to continue to partner with Ball Corporation in a myriad of creative projects, some literally making their way around the world, for use throughout the company’s global offices.

Ball aluminum can sustainability infographic - aluminum is the most abundant metal on Earth's crust, it's versatile, superior, economical, highly recyclable, and valuable

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