DIPRA
Solutions: Print, Digital Marketing, Infographics
Background
Ductile Iron Pipe Research Association (DIPRA) provides essential information to utility and consulting engineers relative to the design and application of Ductile iron pipe, which is used extensively for water delivery systems across North America.
Results
Watermark, as the marketing agency of record for DIPRA, provides a multitude of services for this trade association, from concepting and design for both print and digital ads, to coordination of materials and environmental design needed for conference exhibits.
DIPRA relies on Watermark to maintain their social media presence with weekly article identification, content creation and scheduling posts on multiple platforms. We also develop and manage sponsored ads in conjunction with industry events.
We write content for, and design the organization’s monthly DIPRA Minute e-correspondence that features DIPRA's serices and resources, and highlights advantages of Ductile iron pipe. This content is delivered through an email distribution program.
We update and add enhancements to the DIPRA website, as needed, and work with them to consistently grow and improve the value of the organization to its members and water industry professionals.
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