EST 1980

Inside Baseball Consulting

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Background

Inside Baseball Consulting, a technology consulting firm, sought to create a new website that would effectively target their audience and establish their expertise in the IT consulting industry. The main objectives were to develop a user-friendly website with a modern 2023 look, optimize it for lead generation and online advertising, and include a Servant Leadership page for future marketing. To achieve these goals, a comprehensive plan was formulated, including persona research, competitor analysis, wireframing, design, and development.

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Results

The process of creating, building, and optimizing a new website for Inside Baseball successfully aligned their online presence with their mission of promoting servant leadership in the technology industry. The branded website facilitated improved user experience, increased visibility, and enhanced lead generation, ultimately supporting Inside Baseball's goal of empowering technology workers to excel in their roles while fostering a culture of collaboration, trust, and personal growth.

The website design, development, and optimization for Inside Baseball exemplified a collaborative and strategic approach. By creating a visually appealing and user-friendly website, optimizing content for lead generation and SEO, and ensuring compliance and tracking mechanisms, Inside Baseball positioned themselves as industry leaders and generated new business opportunities.

The new website for Inside Baseball achieved the following results:

  • A visually appealing and modern website with a user-friendly interface that positions Inside Baseball as an IT consultant.
  • Service pages with detailed content optimized for lead generation and ad linking.
  • Strategic content creation with on-page SEO optimization, enhancing organic search visibility.
  • Integration of web forms, video formatting, and advanced server configuration for seamless user experience.
  • Successful tracking of key events for website management
  • Positive user feedback: User-friendly interface, informative resources, and clear representation of Inside Baseball's mission, leading to improved customer satisfaction and brand credibility.
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