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No matter your industry, sales, and marketing are vital parts of your organization. To keep a successful business running, you must find ways to boost sales and leads.
You need a Customer Relationship Management system (CRM) to do this.
It's a powerful tool that can help automate the sales process so that your team is spending their time on something other than data entry and manual tasks.
This article will compare HubSpot and SharpSpring to determine the best solution for your business needs.
Learn more about the benefits of CRMs and how to use them with our free, self-paced CRM video course.
When researching CRMs, what features should you look for in a good CRM platform?
First, it's important to really think about and understand the needs of your sales and marketing teams (even if you are both!) After all what good does it do to purchase a top-tier, expensive CRM like , if you don't need a top-tier expensive CRM...yet?
Questions to ask yourself before narrowing down your CRM search:
- Should I be increasing my lead generation?
- Do I need to have a better record of my contacts?
- Should I increase efficiency across my teams?
- Do I need better access to reporting, data, and metrics?
- Is my sales team failing to convert leads?
- Why aren't deals moving through my pipeline?
Of course, a simple search will yield many different options for CRM platforms. Still, overall, you should look for a CRM that has powerful sales automation tools, robust visual dashboards to monitor your and track marketing ROI, and the ability to integrate with other tools in your tech stack.
WATCH:
HubSpot: A review of features, benefits, and pricing
If you're looking for an all-in-one, budget-friendly CRM with automation, sales, social media, and customer service, HubSpot is a great choice. But, of course, you'll have to use your judgment about whether it's the right fit for your business.
Who should use HubSpot?
This versatile platform has something to offer for a variety of industries and company sizes:
- Startups
- Technology
- Agencies
- Consultancy Services
- Hospitality
- Healthcare
- Utilities
- Manufacturing
- Real Estate
- Architecture, Engineering, and Construction (AEC)
Company Type: agencies and companies, solopreneurs, startups, and small to mid-sized businesses
Company Size: 1-50 employees
Annual Revenue: $1M -$10M
Marketing and Sales Budget: Low with scalable options
HubSpot CRM Features for your Sales Team:
- Full-picture, customizable dashboard for deals
- Email integration, templates, and
- Sales pipeline management and notifications
- Up to 1 million contact records
- Sales automation of tasks, emails, calls, and notes
HubSpot CRM Features for your Marketing Team:
- Ad management
- Social media calendar and integrations
- Email automation
- Email tracking and metrics
- Form and landing page templates
- Easy-to-Use CMS () with drag-and-drop options; no coding or web development experience necessary
Is there a downside to HubSpot's CRM?
- While an excellent solution for small and mid-sized businesses, HubSpot CRM might not be the best fit for large enterprises and multi-location businesses.
- Not as many advanced features as you might see in a top-tier, high-priced CRM.
Learn more about
SharpSpring: A review of features, benefits, and pricing
Who should use SharpSpring?
If you're a small to mid-sized company with a healthy marketing budget and are looking to grow your revenue through automation and personalization, SharpSpring is a great solution.
Industries taking advantage of this CRM are:
- Startups
- Technology
- Agencies
- Consultancy Services
- Hospitality
- Healthcare
- Utilities
- Manufacturing
- Real Estate
- Architecture, Engineering, and Construction (AEC)
Company Type: This CRM is known for being the marketing automation tool for agencies.
Company Size: 10-50 employees
Annual Revenue: $1M -$10M
Cost: Starting at $449/month -$1500/month depending on how many contacts your company is managing
SharpSpring CRM Features for your Sales Team:
- Custom deal stages
- Lead scoring
- Sales pipeline management and notifications
- Sales automation of tasks, emails, calls, and notes
SharpSpring CRM Features for your Marketing Team:
- Email automation
- Email tracking and metrics
- Form and landing page templates
- Easy-to-Use Point-and-Click WYSIWYG Editor
Is there a downside to SharpSpring's CRM?
- The cost of this CRM could be a downside for a small business or startup with a minimal budget.
- Users report occasional bugs and speed issues, but overall there aren't many negative SharpSpring reviews.
Interested in ?
Ultimately, if you are looking for a tool to help your sales team optimize the sales process, both HubSpot and Sharpspring are great tools that can give your business the boost it needs.
Take your time to research and identify the top priorities for your unique business and see which CRM would serve you best.
Still not sure which CRM is best for your company? We can help!
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