Mici is all about family, and that’s what makes them popular with their clientele. We capitalized on this with the creation of the “Family Table” loyalty program, gaining traction through inbound marketing, social media and in-store signage. Membership in the Mici loyalty program has increased by over 100% since promotion of the “Family Table” began, and web traffic increased 30% from December 2015 to December 2016. We then developed a fully responsive, customized “Catering Concierge” and integrated it directly with the Mici website for easy catering ordering. Watermark provided Mici with full inbound marketing, advertising and website support.